BETA

Predictive Analytics

 

Predictive analytics involves the use of data mining, mathematical modeling, and statistical analysis to provide actionable predictions and help drive the decision-making process. It is used widely in the insurance, medical and credit industries. Assessment of credit, and assignment of a credit score is probably the most widely known use of predictive analytics.

Data mining also aids predictive analysis by providing a record of the past that can be analyzed and used to predict which customers are most likely to renew, purchase, or purchase related products and services.

Sample Activities

  • Data mining
  • Data modeling
  • Data quality
  • Network and social media analytics
  • Predictive modeling
  • Text mining

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