Within the US$1+ trillion global professional services industry, the finance sector has recently looked susceptible to a growing chorus of start-ups looking to strategically rethink finance’s core business models and value propositions.  Internet entrepreneurs over the past few years have embarked on a journey to challenge financial services giants in providing consumers with a greater range of choices in money management.
 
Following in the successful footsteps of the Mint, new emerging leaders – like Wealthfront, LearnVest, Check24 and Wonga (the last three conspicuously backed by Accel Partners) – have helped recalibrate the expectations of “personalised finance” by tailoring their business models, engagement methods and success strategies to specific target socio-demographic, psychographic and cultural niches.
 
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